Book Review: The Kingdom of Prep-The Inside Story of the Rise and (Near) Fall of J.Crew by Maggie Bullock

J.Crew, the quintessential clothing label is so much more than apparel. It’s been the go-to fashion pieces from its roll-top sweater to sequined ballet flats for around 40 years now. Starting off as a catalog, it has morphed into a collection of brick and mortar stores, a popular internet presence, and seemed to reach its apex during the Obama administration with fashion retail icons like Mickey Drexler and Jenna Lyons at the helm. But what is the exact story of J.Crew? Fortunately, fashion journalist, Maggie Bullock gives us the skinny in her extensive book The Kingdom of Prep: The Inside Story of the Rise and (Near) Fall of J.Crew.

It was the early 1980s, and being preppy was all the rage. Lisa Birnbach’s The Preppy Handbook was a huge bestseller (didn’t matter it was satire). Muffy and Chip were layered in polo shirts (often with popped collars) and had dock siders on their feet. Being a prep was all about the Ivy League and being a total WASP. And even if you went to a state university and your last name was Esposito you could still look like a prep. All it took was the right uniform.

Like today, preppy clothes weren’t exactly hard to find. You could find khaki trousers and polo shirts at places like LL Bean and Land’s End. And if you were looking for a more elevated and stylish, and not too mention much more expensive fashion of prep, there was Ralph Lauren.

Arthur Cinader, already a successful business man with his catalog Popular Club Plan, was inspired by the whole preppy style and look, and wanted to offer a happy medium between lower priced brands like LL Bean and Land’s End and pricier fair like Ralph Lauren. Thus, in 1983, he created J.Crew and offered clothing for men and women with a preppy flair. It didn’t matter Cinader had no experience in fashion, and J.Crew’s earliest company was located in the very unglamorous New Jersey. Cinader had the entrepreneurial prowess and know-how to make J.Crew work. Arthur’s daughter, Emily, soon joined J.Crew after graduating from the University of Denver with a degree in marketing. It was Emily’s classic and fresh-faced style that helped hone J.Crew’s look and image. And no, there is no person named J.Crew. It’s made up.

Slowly and surely, J.Crew became very successful soon after its debut. It’s catalog was a welcome sight in shopper’s mailboxes and J.Crew’s rolled neck sweater became a must-have. Even writer, Bullock claims to have coveted a rolled neck sweater herself. J.Crew’s catalogs featured attractive and athletic models, both female and male, often doing something quite sporty rather than posing like soulless mannequins. And J.Crew hit the big time when they booked the top supermodel, Linda Evangelista, for their catalog.

J.Crew went from strength to strength. It expanded to include actual brick and mortar stores, and Cinader was quite exacting in how he wanted his stores to look like. J.Crew moved its location from New Jersey to the much more fashionable New York City. However, by the 1990s, J.Crew was failing to keep up the pace. This was when Cinader decided to sell 90% of it to a private equity firm. This did not help for many of the CEOs brought along didn’t exactly jibe with J.Crew’s unique vision and image.

However, help was on the way. Mickey Drexler, who had a great deal of success with The Gap, was brought on as CEO. And the fashion icon, Jenna Lyons (now on The Real Housewives of New York), was brought on as womenswear director. Combined, these two brought a J.Crew resurgence in the 2000s. Jenna, especially, gave J.Crew a new twist. Though J.Crew was still preppy, it was preppy with a twist. Jenna gave us sequined ballet flats and bold statement necklaces. Michelle Obama was a big fan of J.Crew. She wore their gloves on inauguration day in 2009, and her daughters, Malia and Sasha, were adorably outfitted in J.Crew’s children’s line CrewCuts. In fact, when it was found out that the Obamas were J.Crew fans, the company’s website crashed the day after Barack Obama was sworn in as President of the United States.

Of course, J.Crew has had it’s ups and downs since then, and has also been embroiled in juicy gossip regarding Jenna Lyon’s love life. And Bullock goes into great detail chronicling every stellar moment of J.Crew and as well as its lower moments. Bullock is clearly a lover of both fashion and fashion history, and she clearly did her homework when researching the history of J.Crew, fashion, retail, and the preppy lifestyle. I learned so much about J.Crew and I really appreciated all the fabulous photographs with the book. In fact, I wish there were more. And now I’m hankering for a J.Crew rolled neck sweater.

The Kingdom of Prep is a knowledgeable and interesting read for anyone who is a fan of J.Crew or interested in the business of fashion and retailing.

Book Review: Becoming Michelle Obama by Michelle Obama

Even my cat, Pokey Jones, liked this book!

Once upon a time, in land called the south side of Chicago, lived a girl named Michelle Robinson. Instead of living in a huge castle, she lived in a modest house on a street called Euclid Avenue. And instead of having to deal with an evil stepmother, she had two loving parents and a protective older brother. Like a lot of girls, Michelle Robinson dreamed of adventures that would take her beyond her humble roots and finding her own Prince Charming. She did that and so much more, thus becoming the history-making first lady Michelle Obama, not only the first black first lady (not to mention one of the most educated and admired, and if I may dip my toes into the shallow end of the pool, one of the most stylish first ladies, in the history of the United States).

Unless you’ve been living under a rock or are so “unwoke” you might as well be in a coma, you are fully aware of Michelle Obama’s years of living in the White House – her “Let’s Move” campaign to alleviate childhood obesity, her work with second lady Dr. Jill Biden on veterans’ issues, her loving marriage to President Barack Obama, and her challenges of raising two children in the White House under the glare of the media. This is a very compelling part of Becoming, and Mrs. Obama is fully honest about the good, the bad, and the ugly she dealt with during the White House years.

However, most of Becoming focuses on Mrs. Obama’s life before her time as First Lady, and it is both extraordinary and ordinary, which I’m sure a lot of readers with relate to.

Mrs. Obama describes these years in rich detail that had me riveted. Her family was firm and loving, inspiring her to be a striver and excel in whatever she pursued. She writes about teachers who supported her from grade school through law school. She lovingly mentions the girlfriends who inspired her, and are still with her today (even if one standout friend is only with her in spirit). Mrs. Obama discusses the various mentors she was blessed with while navigating the difficulties in the workplace. And she’s brutally honest about these privileges and her gratitude seems truly sincere.

However, she also had to deal with the thorny issues of both racism and sexism, and plenty of naysayers who claimed she’d never make it. For instance, one person tried to convince Mrs. Obama that she wasn’t Ivy League material. Ha, she showed this person, didn’t she?

And yes, Mrs. Obama also dishes on a certain fellow named Barack Obama, from her initial meeting when she was his mentor to her twenty-five plus years of their marriage.

But just as Mrs. Obama is grateful for her blessings, she is also honest about the trials and tribulations she faced personally. Prince Charming was sometimes a bit of a challenge and often their marriage was less than ideal. Mrs. Obama also faced issues with having children, finally reverting to using fertility treatments and later giving birth to her cherished daughters Malia and Sasha. In other words, her life is at turn both typical and atypical, one that inspires and one that a lot of us can relate to.

Now, it’s no secret I’m a huge fan of Michelle Obama. However, as a book reviewer I realize I must be truthful of my assessment of Becoming. Not to be gross, but you can’t crap on a cone and expect me to call it ice cream. Thank goodness, Becoming is a sundae of a read and truly exceeded my expectation. It’s both down to earth and out of this world, one that takes a treasured place on my book shelf. I can’t recommend it enough.