Book Review: Popular-Finding Happiness and Success in a World That Care Too Much About the Wrong Kinds of Relationships by Mitch Prinstein

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“Popular!
You’re gonna be popular!
I’ll teach you the proper ploys
When you talk to boys
Little ways to flirt and flounce
I’ll show you what shoes to wear
How to fix your hair
Everything that really countsTo be popular
I’ll help you be popular!
You’ll hang with the right cohorts
You’ll be good at sports
Know the slang you’ve got to know
So let’s start
‘Cause you’ve got an awfully long way to go”

-Popular from the musical Wicked

The word popular, one that must send shivers down most of our tailbones. It’s one of those words that take us back to our teen years when popularity was everything. And whether you were part of the “in-crowd,” a rejected outsider or somewhere in-between, the concept of popularity probably still affects you even though high school is now in the review mirror of life.

And that’s why Mitch Prinstein’s take on popularity is such an interesting and informative read with his book Popular-Finding Happiness and Success in a World That Care Too Much About the Wrong Kinds of Relationships.

According to Prinstein we are most likely familiar with two types of popular. On type of popularity is based mostly on wealth, status and fame. Back in high school the most popular kids were the athletes and the cheerleaders. Today this type of popularity is best portrayed by people like President Trump and reality stars like the Kardashians or world famous celebrities like Taylor Swift or Kanye West. This popularity is considered controversial because even though these people have their admirers, they  often quite detested and often, deservedly so.

And then there is another kind of popularity based on actual likability, wealth, status and fame notwithstanding. To me, these include people like the Pope, President and Mrs. Obama, Oprah Winfrey, and so on. Sure, these people have their share of “haters,” but for the most part, these people are admired for their contributions to society. Wealth, status and fame are a by-product.

Of course, looking back at high school a lot of the athletes and cheerleaders were completely likable. And I don’t hate the Kardashians as individuals, I’m just not fond of them as a concept…but I digress.

In the book Popular Prinstein goes to great lengths to explain how popularity affects us personally and professionally, especially in the age of social media, where far too many of us are too dependent of followers, likes, retweets and so on to assess our worthiness.

To get us past the digital high school halls of Twitter, Facebook, Instagram, YouTube and Snapchat, Prinstein offers compassionate ideas on how to be genuinely likable that will bring us true happiness and gratification and will affect society in a positive way.

Prinstein also doesn’t shy away on how not being popular in both childhood and adulthood can leave scars and how people can heal, whether they have experienced moments of neglect or rejection during those unpopular moments.

In Popular, Prinstein uses studies, interviews and other assorted methods of research to write about popularity in an audience-friendly way. He also asks readers carefully chosen questions on how on how popularity affects one’s sense of self. Popular has its academic moments, but is never dry and boring. It took me only a couple of days to read Popular and it’s still food for thought, especially when I get hung up on how many followers I have on Twitter.

I especially recommend Popular to parents and teachers.