The workplace always has a way to inspire a good book, and it definitely inspires author Doree Shafrir in her spot-on satirical release Start Up: A Novel.
Startup is about a collection of driven and talented millennials and how they are making their way in the world of social media, work culture, and high tech in the world of startups in New York City, a culture where often you’re only as good as your last tweet and a text read by the wrong person can ruin people’s careers. However, it is also a novel that examines the complex relationships between men and women, both professionally and personally, and all too relatable no matter what generation you got slid into (FYI-I’m a card-carrying member of Generation X).
The world of startups is one that both baffles me and intrigues me even though I’ve spent some time in newly formed entrepreneurial organizations. Sometimes I hear the word “startup” and I feel my blood turn into icy cold rivers. A lot of the startup culture seems to be about making something out of nothing valuable or meaningful to our society. Yet, at the same time one of my favorite shows is Startup on PBS, which examines new companies and entrepreneurs who are creating products and/or services that are creative, useful, and add value to their communities.
Sadly, the latter doesn’t seem to be the startup in Shafrir’s novel, but does it make for a fun and witty read.
Startup focuses on several characters, who are both infuriating and intriguing. There is Mack McAllister, the CEO of the startup Slack who is having an affair with Isabel Taylor, one of his employees. There is Katya Pasternack, a tough reporter for a high tech media publication and her boss, managing editor Dan Blum. And then there is Dan’s wife, Sabrina Choe Blum, back to work at the startup, trying to fit in and get back to speed after several years as a stay at home mom.
Mack may seem to be on the top of the world as CEO, but in reality he is lonely so he hooks up with Isabel. Isabel is initially fine with the casual hook ups she has with Mack but is now at the point where she wants their sexy time to stop and get back on track to focusing on her career.
Katya, sees several texts sent from Mack to Isabel on Isabel’s phone at a networking party. Three of these texts feature Mack’s fully-engorged member saying, “don’t tell me u don’t miss this.” Katya wonders if she should she ignore the texts or should she publish the photos and write an exposé that could blow up the entire world of Slack, not to mention the careers of both Mack and Isabel. Gee, which option do you think she’ll pick? I bet you can figure that out.
Meanwhile, Dan is at this tether at both the tech magazine and with his marriage and home life. He just figures he is worth of more respect by both his colleagues, especially Katya and his wife Sabrina.
And poor Sabrina feels in over her head at her new job; she feels a bit out of the loop when it comes to her tech savvy, eternally smart phone watching and social media updating co-workers and questions how she measures up.
Furthermore, she’s got a shopping addiction and the credit card bills to show for it. She tries to hide this addiction (not to mention the bills) from her hubby Dan. To pay for her bills, Sabrina starts selling her dirty undies on-line and actually gets a nice cash flow coming in. Yes, it sounds disgusting but everybody has their kinks and Sabrina is just providing a product some people are willing to buy.
From the opening line of Startup to the last closing line, I found myself caught up in the whirlwind of these characters’ lives both professionally and personally. Though a lot of them made some bad decisions, I truly had their best interests at heart. I wanted things to work out for all involved, and I could relate to a lot of their problems. Yes, even Sabrina selling her unmentionables. Nope, I’m not going to sell my dirty dainties on Craigslist, but I have been told more than once I should make extra money via phone sex due to having a “hot and sexy” speaking voice.
But I digress…
In the hands of a lesser writer, these characters could be written in broad non-dimensional strokes, the men all douchebro cads, the women all overly ambitious shrews or weak milquetoasts. But all are fully-dimensional. You both root for them while at the same time shake your head in disgust.
Plus, I could totally relate to this novel even though I’m a generation older than the characters and live in Milwaukee, not the Big Apple. I’ve worked in the world of media and newly formed organizations. But I also dealt with these issues while working in older companies and retail establishments. It seems like the more things change , the more they stay the same. From Mad Men to the mad world of startups, Startup: A Novel is both timely and timeless.