Can you believe the much beloved movie Willy Wonka and the Chocolate Factory is now over 40 years old? It seems just yesterday my sister and I were sitting in front of the television, transported to a world of candy, Oompa Loompas, bratty kids who get their just desserts and of course, the mysterious Willy Wonka. My sister and I loved this movie and we watched every broadcast.
Willy Wonka and the Chocolate Factory is based on the classic Roald Dahl book Charlie and the Chocolate Factory. Played by Gene Wilder in the film, Willy Wonka is the reclusive proprietor of a world-famous chocolate factory. In the beginning, Willy Wonka makes a huge announcement. He is granting five lucky people a chance to tour his factory, learn some of his tricks of the candy trade and win a lifetime of free chocolate. The catch? You must first purchase a chocolate Wonka bar, and if one of those bars has a golden ticket, you are a winner. The world loses its collective shit and the media goes wild for the story (and this is the pre-Internet days). Who will win the golden ticket?
One person who would love to win a golden ticket is Charlie Bucket (Peter Ostrum). Charlie is good hearted but his family is broke. Even buying a simple candy bar could put a dent in the Bucket family budget. But somehow Charlie gets the money, and he purchases a Wonka bar. Charlie rips open the chocolate bar with anticipation, and low and behold, there lies a shining golden ticket!
However, before Charlie arrives at Willy Wonka’s Chocolate Factory, he is offered a proposal by the devious Arthur Slugworth, the owner of a rival chocolate factory. Slugworth wants Charlie to steal Wonka’s secret recipes, most ideally, Wonka’s recipe for his latest creation the everlasting gobstopper. Will Charlie succumb to Slugworth’s shady plea, or will he stand by his convictions and not steal the recipe?
Being a minor, Charlie has to bring along a chaperone to tour Wonka’s chocolate factory. Charlie brings along his beloved Grandpa Joe played by the irascible Jack Albertson (yep, the “man” from Chico and the Man). Along for the tour are four other rather vile children, and their equally vile parents. First there is the gluttonous Augustus Gloop who doesn’t say much but sure loves to stuff his face. Violet Beauregard talks a mile a minute and is always chomping on a piece of gum. Mike TeeVee is obsessed with television and pop culture (wait, this is a bad thing?). But most odious of all is Veruca Salt, a spoiled, entitled brat. Hmm, if Veruca existed today she’d probably have her own reality show on Bravo.
Willy Wonka meets the winners and their adult chaperones at his factory’s elaborate gates. After freaking everyone out by pretending to be feeble, falling, and then finishing his “fall” with the perfect somersault, Wonka invites Charlie and the gang into the factory. Before anyone can go further they must read and sign a very elaborate contract, which pretty much looks like the contract you had to sign when you got your credit card. Now it’s on to the tour of the magical Wonka factory.
The first room the winners visit is a totally edible garden with flowers, mushrooms and a chocolate river. The winners also meet the Oompa Loompas, Wonka’s vertically-challenged, green-haired, orange-skinned helpers. Veruca Salt tells her daddy, “I want an Oompa Loompa right now” because she’s a snotty bitch, and you pretty much realize she is going to work your last nerve. However, it is Augustus Gloop who is the first to be eliminated from the tour when he falls into the chocolate river and gets sucked up in a large tube.
Still, the tour goes on. The winners and their chaperones visit magical room after magical room. They even go on a crazy boat road right out of a bad acid trip (it was the 1970s). Throughout the tour, the kids misbehave and are punished. Even Charlie gets up to some mischief. He and Grandpa Joe sneak into a room to try some Fizzy Lifting drinks, and start floating up towards a menacing whirling fan on the ceiling. Will they be beheaded? Fortunately, Charlie and Grandpa Joe find out belching will help them get their feet back on the ground, and they join the others on the tour.
At the end of the tour, only Charlie is left. However, Wonka finds out about the Fizzy Lifting drink fiasco, and he is pissed! He denies Charlie the ultimate prize because he defied the contract’s rules. Charlie turns to leave dejected, but not before he hands Wonka the Ultimate Gopstopper he swiped to give to Slugworth.
But all is not lost! Wonka turns to Charlie and tells him, “You won!” It turns out Slugworth is not rival and a spy; he’s actually one of Wonka’s employees and his name is Wilkinson. The Everlasting Gobstopper predicament was actually a test, and Charlie passed!
As the movie ends, Wonka leads Charlie and Grandpa Joe to the “Wonka-vator.” The Wonka-vator is an elevator that goes up, down and in all other directions. The Wonka-vator blasts through the factory’s ceiling and flies over the city below. It is at this time Wonka tells Charlie that the factory is his once Wonka retires.
I loved Willy Wonka and the Chocolate Factory as a kid, but I saw it again as an adult and I loved it even more. There is something so subversive about it, but at the end the good kid wins out. Sure, Charlie isn’t perfect but his heart is in the right place. And the bad kids are punished which totally fills me with schadenfreude. Jeff Gordinier even covers this in his book X Saves the World: How Generation X Got the Shaft but Can Still Keep from Everything Sucking.
Willy Wonka and the Chocolate Factory was later remade in 2005 and starred Johnny Depp; but to me, Gene Wilder owns the role of Willy Wonka.
And while doing research for this piece I found out some interesting trivia. Julie Dawn Cole (Veruca Salt) and Denise Nickerson (Violet Beauregard) totally crushed on Peter Ostrum. I can’t say I blame them. He was adorable. And speaking of Peter Ostrum, Charlie Bucket was his first and last film role. He’s now a veterinarian.
What else? The flower-shaped cup Willy Wonka drinks from in an early scene was made from wax (ew). However, many of the props found on the set like the giant mushrooms were edible. Jean Stapleton was slated to play Mike TeeVee’s mom but had to back out due to another acting role. You probably know her best as Edith Bunker from the 1970s classic TV show All in the Family. And Julie Dawn Cole admits to hating chocolate!
I don’t have kids, but I do have a niece and nephew. And I’d love to share Willy Wonka and the Chocolate Factory with them. And I bet there are a lot of Gen X parents and aunties and uncles who have done just that.